Script: Here are some tips when considering your script for your Crowdfunding Video.
You must create that emotional bond with your crowd by telling them about you and your project. Give them a reason to like you and choose your campaign, idea or cause.
Hundreds of thousands of crowdfunding campaigns out there are fighting for attention and funding. You know your idea is great, you have the vision in your head and you know who you are, but does your crowd know all this?
Keep the video short and simple, but end it on point! The video should entice potential investors to find out more details about your crowdfunding project, as opposed to cramming as much information as possible into such a short timeframe.
You need to tell your story and what you want to do in a clear, engaging manner that allows people to get to know you, feel the excitement and want to become part of it.
To create an impact with your video requires detailed planning and a simple structure. A carefully produced, well-thought out video is a critical success element on any funding portal. Here are some ideas to consider when creating the storyboard for your bitch.
- Introduction: People will decide whether or not to watch your video within the first few seconds. Let them know up front what they will be watching. Who is the viewer watching? Introduce the face behind the idea. What will you be talking about? Look to engage them and provide context. Your introduction sets the tone and mood of your pitch. You can have a “talking head”, however, try not to have that for the video’s entirety. Make it dynamic and clear.
- Idea and Credibility: Briefly, but clearly explain what your funding idea or campaign is about and lay out what you will achieve with your project. Explain what problem you solve or what is special about your idea to convince these potential investors. Be passionate and authentic. This will resonate with viewers.
- Incentive: Once the viewer understands the gist of your idea, describe what you’ll offer in return for their funding and sharing their support. Focus on the benefits of your idea, for example, if it can solve a problem that would make people’s lives easier. Do not inflate or make any unrealistic promises with your campaign.
- Close: This is the call-to-action. What do you need from investors? End off with a bang and remind them what your idea is and how you can deliver this vision with their help.
- Ask at the start, Ask in the middle, Ask at the end
Project Video best practices:- Make a compelling story format that engages the viewer
- Visually appealing and entertaining
- The message that really matters
- Filmmaking is about storytelling,
- Filmmaking is visual storytelling ( 2nd time)
- Be Smiling, Specific, Psyched, and Sympathetic
- BE HUMAN - Have the founders speak or be involved in the video
- The team is speaking about the product
- Founder telling story with pictures of her holding cards with text
- Founder telling story with pictures and music:
- Tell who you are.
- Tell the story behind your project.
- Where'd you get the idea?
- Showcase the product and service and how it is used
- What stage is it at now?
- How are you feeling about it?
- Come out and ask for people's support
- Explaining why you need it and what you'll do with their money
- Talk about how awesome your rewards are, using any images you can.
- Explain that if you don't reach your goal, you'll get nothing, and everyone will be sad.
- Thank everyone!
- Good audio is essential.
- Cameras work better with LOTS of light
- Edit it right
- Make it short 1 minutes to 3 minutes max
- Depending on your project, build humor or action shots
- Build trust, build trust and build trust in your video content, action and delivery
- If the project has a facility make sure to showcase it in the video
- The audio is as important as video
- Editing is more important than audio and video
Example: The 1st one is about 5 minutes and the story was clear but not to the ASK . See before and after . These were produced by project owner
