Why … How … What of CrowdFunding? CrowdFunding is the mechanism inwhich ideas and innovation spread through cultures and populations

posted Mar 18, 2013, 10:58 PM by David Khorram   [ updated Mar 24, 2013, 10:35 AM ]
This is one of the most important business  ( CrowdFunding ) videos an entrepreneur, executive, salesperson, or leader will ever watch. This is the core of how to launch & successfully achieve the goals of a CrowdFunding Campaign..... The 4th dimension.


1- We believe, CrowdFunding is the part of the "Creator Economy"  which is forever replacing the "Industrial Economy".
2- We believe Crowd Funding is driven by commitment, conviction and a deep desire for  success
3- We believe, Our knowledge sharing and CrowdFunding framework will ensure that Entrepreneurs & SMB's to succeed in their CrowdFunding Project and Campaign . (Our framework is based on the use of Google Apps, Google Business solutions and the Google Search technology )
4- We believe Crowd Funding is partly  art, science and a craft that can be learned and mastered.
5- We believe CrowdFunding success or Failure connects  you with the donors and other resources that could be much , much more valuable than the  raised capital 
6- We believe  does not matter you Succeeded or Failed your  CrowdFunding ,  you still have to try again
7- We believe people do not support your CrowdFunding Campaign for what you say it is worth it  or what you could do with it. They buy if they believe  what you believe .
8- We believe, When you talk about what you believe in, you will attract the people that believe in what you believe, and they will enthusiastically support your idea with their passion, ideas and money.


Diffusion of Innovations is a theory that seeks to explain how, why, and at what rate new ideas and technology spreads through cultures.  Everett Rogers, a professor of Rural Sociology, popularized the theory in his 1962 book, "Diffusion of Innovations".  He said diffusion is the process by which an innovation is communicated through certain channels over time among the members of a social system. The origins of the diffusion of innovations theory are varied and span multiple disciplines.  Rogers (1962) espoused the theory that there are four main elements that influence the spread of a new idea: the innovation, communication channels, time, and a social system. This process relies heavily on human capital. The innovation must be widely adopted in order to self-sustain. Within the rate of adoption, there is a point at which an innovation reaches critical mass.The categories of adopters are: innovators, early adopters, early majority, late majority, and laggards (Rogers 1962, p. 150). Diffusion of Innovations manifests itself in different ways in various cultures and fields and is highly subjective to the type of adopters and innovation-decision process.



Tips:
  1. It's not just about the money - it can be a gateway to engage
  2. An invitation to participate and influence a new venture
  3. Shared ownership from donation, through reward 
  4. An opportunity to test ideas with the market
  5. An opportunity to build a community, fan or customer base
The action plan:
  1. Prepare – allocate resources, choose the platform, design the pitch, choose rewards, build brand identity via PR and marketing
  2. Research – your crowd, partners and collaborators, online and print media
  3. Engage – key contacts - face-to- face and online schedule
  4. Soft launch – 10-20% pledged
  5. Launch – platform, media campaign, updates, mid-stream slump
  6. Campaign time!
  7. End of campaign – celebration, thank your supporters and send out rewards, translate support into the community
The master plan:
  1. Plan ahead - prime your social networks
  2. Get donations in before launch
  3. Don’t just build it ….
  4. Don’t just think online - Think; how else you can reach people?
  5. Success or failure - connect with your donors
  6. Success or failure - try again and refine the process.


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