How to use Art of persuasion in your CrowdFunding project and Campaign

posted Feb 9, 2013, 9:57 AM by David Khorram   [ updated Jan 9, 2015, 7:56 AM by David Khorram ]


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During CrowdFunding project, before and after CrowdFunding campaign, you develop text, picture,video and even relationships. Goal is to persuade your follower and backers to invest in your project during CrowdFunding project and its campaign .

To build persuasion to fabric of your campaign might be a difficult task. Our research show, there are set of guide lines that you can follow  to persuade people and resources to co develop and promote your CrowdFunding project(s) and also using the same techniques and principals persuading  your CrowdFunding  followers and backers to fund your project . Following is our finding, We hope it helps you to have more successful CrowdFunding project . You always can contact us  ( ) in case you want to get a copy of CrowdFunding detail frame work and blue print .


Watching a few commercials on TV, you can see majority of them are video testimonials which are empowered and produces  using the persuasion techniques  ( If you are not familiar with the principals of persuasion  , you can find two power point presentations iattached to this blog   or watch these videos  ). 

The  principals  have been described in  details  by Dr. Robert B. Cialdin  in his book  "The Psychology of Persuasion (Collins Business Essentials)  . this is  a must read book and it coversix "weapons of influence":

  1. Reciprocity - People tend to return a favor, thus the pervasiveness of free samples in marketing. You open a door for some one , naturally  the open the next door for you .   In his conferences, he often uses the example of Ethiopia providing thousands of dollars in humanitarian aid to Mexico just after the 1985 earthquake, despite Ethiopia suffering from a crippling famine and civil war at the time. Ethiopia had been reciprocating for the diplomatic support Mexico provided when Italy invaded Ethiopia in 1935. The good cop/bad cop strategy is also based on this principle.
  2. Commitment and Consistency - If people commit, orally or in writing, to an idea or goal, they are more likely to honor that commitment because of establishing that idea or goal as being congruent with their self image. Even if the original incentive or motivation is removed after they have already agreed, they will continue to honor the agreement. For example, in car sales, suddenly raising the price at the last moment works because the buyer has already decided to buy. Cialdini notes Chinese brainwashing on American prisoners of war to rewrite their self image and gain automatic unenforced compliance. Seecognitive dissonance.
  3. Social Proof - People will do things that they see other people are doing. For example, in one experiment, one or more confederates would look up into the sky; bystanders would then look up into the sky to see what they were seeing. At one point this experiment aborted, as so many people were looking up that they stopped traffic. See conformity, and the Asch conformity experiments.
  4. Authority - People will tend to obey authority figures, even if they are asked to perform objectionable acts. Cialdini cites incidents such as the Milgram experiments in the early 1960s and the My Lai massacre.
  5. Liking - People are easily persuaded by other people that they like. Cialdini cites the marketing of Tupperware in what might now be called viral marketing. People were more likely to buy if they liked the person selling it to them. Some of the many biases favoring more attractive people are discussed. See physical attractiveness stereotype.
  6. Scarcity - Perceived scarcity will generate demand. For example, saying offers are available for a "limited time only" encourages sales.



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