Within hours of the news breaking of the tragedy at Sandy Hook Elementary in Newtown, Connecticut, dozens of people took to Indiegogoto create crowdfunding campaigns to benefit victims, emergency responders, memorial services and others.
With so many campaigns with nearly the same goal, and even the same hero image, it can be tough to know which one to choose. The glut of campaigns also means that the majority haven't yet raised over a hundred dollars.
There is at least one notable exception with a proven track record for fundraising for worthy causes on Indiegogo, and that's Max Sidorov'scampaign to help the families of victims with funeral, medical and counseling costs.
Sidorov was the guy behind the earlier Indiegogo campaign to raise money for bullied bus monitor Karen Klein to send her on a vacation, which raised over half a million dollars.
He's also raised money since then on the platform for other anti-drunk driving and bullying campaigns.
Indiegogo has become a go-to platform for fundraising of late, particularly for Hurricane Sandy relief, due in part to its laissez-faire approach to crowdfunding, allowing anyone to raise funds for just about anything.
Wherever you decide to donate, always be sure to do a little research to help ensure that your money makes its way to your desired cause.