Questions which we are asked :
We are making a video for our Crowdfunding campaign through Crowd Funding portal , but we have limited funds. We are wondering ;
How can we test my CrowdFunding Video and concept ?
Just Soft Launch it .
Present Your Ideas and story the best way possible
Considering that you are presenting your ideas to tens, thousands or million potential investors , clearly you need to present your idea the best way possible considering your budget .
The number of pledges, donation and awed that you receive is entirely dependent on how well you pitch and deliver your story and concept. Though you may have a great idea, if it is not presented the best way well, it will not make an impression and build the trust you need on the audience.
You can use various tools such as videos, picture sequences or animated slideshows, whiteboard presentation even Prezi to pitch your concept.
The main goal has produced a very compelling and engaging video ( and not enough budget may be a slideshow) to appeal to the broadest to the largest spectrum of crowd possible.
Do you know YouTube is the 2nd largest search engine and Do you know why ? The reality is you and people like watching than reading . In CrowdFunding Planning we advocate making the best video you can, “show them, don’t tell them “
Your video does not have to be Hollywood quality but its story better be as good . Hire professionals taping and editing your idea and story proposed wire frame of the invention, its value/utility and who you are and the passion you have for your invention.
Budget for 2 to 3 minutes of video . This means ( at 3 minutes ) you can display 800 pictures and communicate 510 words .
In CrowdFunding video is the best way to communicate your content . You would have heard the old saying, the medium is the message
Before you start thinking about the video content
Very Clearly answer the following question, even ask your Friends knowing about your campaign do the same. Remember you can not say ‘everybody “, you can not be a tenet for everyone , you do not have the budget to tailor make your message for everybody
Your answers will likely point to the type of video you need to produce.
CrowdFunding video is best kept short , sharp and even funny
Remember the audience and viewers can and will ;
One of the best kept secret in CrowdFunding is the CrowdFunding campaign for movie and film projects . As you see, it is the highest and most successful CrowdFunding project categories among the other projects and campaigns
The reason is simple, filmmakers own the camera, lights , editing and know how to make a compelling story better than others, then their success is higher.
What is a roll of project video in CrowdFunding:
In crowdFunding reward and donation based there is no business plan or bank manager or VC to award or approve the fund . Crowd is the investor / donor .
You see why the word “crowd” comes first in CrowdFunding. The crowd wants to know you , your product, service, your perks and also above all, they want to trust you .
Your interface with them is through campaign web page ( The content ) , Your video ( Pitch, business plan, story , idea, your personality ,...... ).
You know picture is Worth a Thousand Words, Then a Video Worth a Million . Then, in three minutes project video you can deliver more than;
Video is one the most important and powerful ways to influence the investors / donors. An effective video could deliver :
Just imagine you are making a business pitch to thousands or million of investors. Do you want to be in a shark tank ( Tv program ) delivering your business pitch to sharks ( few people ) or in the Ocean ( internet ) delivering your pitch to thousands or millions ?
Then you need to get creative, learn and come up with a budget .
If you have less than a thousand dollar budget , then you need to be the producer . Think of your video as a story. All good stories contain certain elements. When creating your story keep in mind the 5 W's; Who, What, When, Where, and Why. This will help you fill in the main body of your story. Additionally, there are some general terms that you should be familiar with; protagonist, antagonist, plot, setting, turning point, dialog, introduction, conclusion, narration, and points of view.
There are two main styles of laying out your story:
They each have their pros and cons. Continue on to find which one best suits your needs or use a combination
The storyboard and script methods should be used in conjunction with one another. Creating a storyboard allows you to refine and examine the overall story-line. Once completed turn the storyboard in to a script. The final script will provide the detail required for the actual shooting. It will also allow the talent to view and rehearse their lines
You can use an a HD webcam , and editing and mixing software such as :
Project Video , script and Crowd Funding Success
You know by now how important video is to increase conversion in online sales, but the exact same is true of crowdfunding. According to Kickstarter, “projects with videos succeed at a much higher rate than those without (50% vs. 30%). Crowdfunding pitches with video content raise 112% more than pitches without videos.
There are no rules when it comes to video, which is part of what makes it intimidating to some people. If you’re looking to get some ideas you can watch these twelve videos .
Those videos are interesting and some even amazing – and a big part of why their campaigns were successful – but your video can be as simple as you sit in front of a web camera and telling your story.
On the other hand, some campaigns call for a professionally produced video. Pebble’s video and Jumpshot clearly have extremely high production values, but don’t let that intimidate you. What makes their video effective isn’t only the quality of its production; it’s the quality of its message that really matters.
Watch it below and then I’ll walk you through why it works so well.
Project Video best practices:
Step 1: Choosing a Camera
Choosing a camera is the first step on your way to making videos that you can share on Vimeo. There is a lot of options to choose from including camcorders, simple point and shoot cameras, and nowadays cell phones with built in video cameras. Where do you even start? Check out the video below for a quick run down of your various movie making options.
Step 2: Shooting Basics
So you bought yourself a camera or maybe you borrowed one from a friend, cool! Um, but how do you use it to make videos that look good? Shooting video well is a skill that takes time to develop but with a few simple tips you'll find yourself on the path to movie magic. Take a peek at the video below for an introduction to those tips.
Step 3: Editing Basics
Editing video clips together can be really fun, especially once you master a few basic features in your editing program. With a bit of patience and experimentation you'll be producing smoothly edited videos in no time. For an overview of what you can do with a standard editing program watch the video below.
Step 4: Recommended setting
Step 4: Watch some of these
How to videos:
Extremely funny and successful
Step 5: Read the CrowdFunding best practices here;