Crowdfunding projects: Rock solid marketing tips from Crowdfunding Planning

posted Jun 3, 2013, 11:36 AM by   [ updated Jun 5, 2013, 10:19 AM ]

Starting a business is not an easy job. With the trying financial circumstances as it is at present, financial support and investments are tougher than ever to obtain for small businesses. Crowdfunding is certainly this year’s hottest topic of discussion, and there’s a good reason behind it. The potential to publicly collect funds for your product or organization, by obtaining access to scores of prospective investors, provides anybody with an Internet link access to a little or lots of money. Crowdfunding also provides you with the opportunity to raise alertness and build an audience ahead of, or while working on your project. A lot of booming initiators consider these advantages to be more useful than the actual funding. In order to ensure a thriving crowdfunding project, you need to remember certain things. Following are a few important tips to help you in your venture.

Take help of the media

If you unleash your business plan to your social networking circles, even before you start it, you’ll be surprised to see the overwhelming amount of individuals who want to fund your project. Thanks to the media, your business gets loads of reliability and you’ll even find lots of people who’re excited about backing your new project.

The “big idea”

In order to have a successful crowdfunding project, you require two things: a good plan and a current social network you can track. If you separate one from the other, your project will probably have a few sponsors, but you won’t be able to meet your funding targets. Although in some cases, the “big idea” is sufficient enough to spark the fire, the plain truth is that crowdfunding platforms are simply promotion platforms. Once you understand this, your project will hold a better prospect of success.

Plan your goals

Look for the best variety of content that’ll go with your promotion. Also frame a timeline that will mention what will take place when. Plan your ideas early and put in key texts to remain focused.

The importance of video

People are more prone to believe what they see with their own eyes. A video post of 3 minutes could be extremely beneficial. Make sure that you throw light on the word “why”. Almost 90 percent of the decisions come to pass on a psychological level. Take help of statements like “I trust” and share your views. Features and usefulness can be described in the video, but care to keep them to a minimum.

Mass support

The most efficient means to make a crowdfunding project successful is to connect with the audience on an emotional level. Place yourself on the other side. Think how you felt when you willingly contributed to a crowdfunding project. People generally support those that involve them emotionally. People splurge money on those they like and they contribute to causes they feel good about. Moreover, people share their personal story with others – a requirement for successful crowdfunding – only when they’re psychologically engaged.

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