Crowdfunding Burnout – How much is too much?

posted Jun 3, 2013, 11:28 AM by   [ updated Jun 5, 2013, 10:11 AM ]

Every other week or so, my partners and I hold a group conference call with our crowdfunding project owners. The intent is to discuss marketing strategies and answer any questions. One of the many things we hear from them is the fear of burning out their crowd.

How much is too much
when it comes to marketing
your crowdfunding project

A few weeks ago I heard a young man tell a story about his fear of burning out his crowd on Facebook while he was marketing his project. He felt timid about posting more than once a day and even then he was afraid it might be too much. One day he ran into a friend at a store and when asked how things were going, he replied that all was okay but wondered if he was pushing his project too hard on Facebook. The friend looked at him with a puzzled expression and said, “what project?”

I’m sure you’re aware of how fast posts to Facebook or Twitter move down the page, particularly if you have a lot of “friends.” Single daily posts are often missed by most of the people that follow you. Not everyone is on Facebook when you are. Most people pay attention to what’s posting on their walls and not going to other people’s pages to see what they are up to. You can post about your project several times each day without burning anyone out.

Just don’t make it the only thing you write about!

And spread your message around all of your social sites. Ask others to share and retweet. One of my partners in CrowdFunding LIVE  Debe Fennell, talks about the “six degrees of separation.” In fact, I should ask her to write a post about it!

Think about that — Six degrees of separation.

Wikipedia explains it this way:

Six degrees of separation is the idea that everyone is on average approximately six steps away,by way of introduction, from any other person in the world, so that a chain of “a friend of a friend” statements can be made, on average, to connect any two people in six steps or fewer.

What separates you from friends of friends is the simple fact that you probably don’t ask friends to share with their friends, or at least not often enough.

Your crowdfunding project will fail if you don’t have enough people talking about it and sharing it with their friends. Well, unless you have tens of thousands of friends, followers and fans that would support you without hesitation.

So get out there and spread the news! Share your dream, your passion and your enthusiasm.

It’s up to you to bring your idea to life!